Marketing your school with TOK

Marketing your school with TOK

Join us for our June 28 free webinar on how and why you should make TOK a central element of your school marketing platform when talking to potential and existing parents, and how we can help you do this.

The webinar will happen at 2.00 PM (London time) and be recorded. The webinar running time will be approx. 90 minutes.

Webinar details and registration link

TOK is not an inconvenient adjunct that you have to shoehorn into an already full timetable, and staff with reluctant teachers who have been forcibly volunteered.

It’s the most iconic course within the DP, the element that most distinguishes it from all other high school programmes, and the training ground to make your students must-have university candidates. It’s the tool that enables you to deliver an integrated educational experience, the conduit between the classroom and the real-world, and the space in which to introduce your students to genuinely life-changing ideas and thinkers.

TOK will identify and challenge the assumptions and biases of your students, and help them to become authentic critical thinkers, able to navigate the online and actual worlds objectively and accurately.

So rather relegate TOK to the fringe sections of your website, it should be placed front and centre as you promote your school, celebrated for the fantastic cognitive journey it offers both learners and educators, and regarded as one of your key assets when you market your brilliance to potential and existing parents. Let’s explore how to do this together!

About the webinar leader: Michael Dunn

Michael Dunn is the Cambridge-based founder of He has worked as a teacher for nearly 25 years, and has led TOK workshops in schools all over the world. He is one of the world’s most innovative and influential TOK educators.

His PD sessions are interactive, clear, and jargon-free, and offer participants practical takeaways that can be used easily in the classroom. Find out more about him here.